Organizational vision, mission, brand foundations, and strategy definition
Core Values | What guides us?
Defining the values and principles that guide decisions and behaviors. Concrete behavioral patterns, examples, and norms ensure these values are embedded in daily practice and strengthen the organizational culture.
Vision | Where are we heading?
Crafting the organization's inspiring future vision that provides direction for its long-term development.ab illo inventore veritatis
Mission | Why do we exist?
Defining the organization's mission – the purpose and meaning of its daily operations: for whom we create value, what kind of value we create, how we create it, and what gives meaning to our everyday work.
Brand Foundations | How do we want to be perceived externally?Shaping the organizational identity to achieve market differentiation, visibility, and the attraction of desired clients. This includes
- customer / client analysis -the development of a client portfolio
- Value prorpostion - the definition of distinctive markers (USP)